Many of you know that I run a few businesses in Denver and with that, I always need more help driving customers. I think for any business owner to somewhat automate their lead process is always a a good thing. It’s better to work on your business, rather than in your business. I’ve been working with a Denver SEO, and it’s quickly becoming my best source for leads. If you have no clue what and seo does, go here.
The process works like this. First you decide on what keywords you want your website to rank for around Denver. Then the seo consultant goes out and finds those keywords that are searched for most often in the search engines.
Next, they’ll optimize your website for those keywords we want to rank for. This is done by editing some of your content, editing some of the background code of the website, if needed, additional social media work, and a few other things. What the seo is trying to do is to generate an overall theme of what your website is about.
The next step in the process is getting other websites to link to your website. In the search engines, when a website links to you, it’s considered a “vote”. However, you only want votes from other websites that are related to yours. Be careful to not hire a bad firm. They can get your site in trouble with Google. My guy above, only uses whitehat techniques so I’m in no danger. This process of getting other websites to link to you is a long one, and sometimes takes longer than you think it will, if your seo company is doing things the right way. I think the term used for this is “outreach”. Other times, you can gather these links from previous customer/clients, or by publishing some great content to your site, that’s helpful to your target market. This can naturally attract those “votes” for you. This also takes a long time to do, so it’s best to hire an seo to do it for you.
So, if you’re still needing some fresh leads for your business, and newspaper, radio and other traditional methods don’t work, consider giving seo a try. I’m happy with my Denver seo company. If you’re interested, they do have a contact form as well.
For those of you that are still lost, here’s a quick video run down of what search engine optimization is, and how it works.